Why YOU Should Too


It takes an audacity to believe you can think something that no one has ever thought before. That’s what makes it seem like such a rare skill and why it is so coveted among leaders and innovators. And yet, this skill is surprisingly common to nearly everyone. The Drawing Board can help you see—literally see—how to discover it in yourself and develop it into something audacious.


SKILL: Learn the basics—and the value—of visual-verbal thinking.

BENEFIT: Vision is visual. And visual is visceral. Insight arises from deep interactions and connections between the heuristic and the rational mind. Visual thinking catalyzes that process and, especially in concert with verbal thinking, amplifies the creativity needed in strategic and project planning, brainstorming, and conflict resolution.



SKILL: Learn to be a better idea-spotter.

BENEFIT: The hardest part of having ideas can be knowing where and how to spot them—and then to actually catch them. Ideation requires both divergent and convergent thought processes to go on at the same time. But the brain wants to switch one of those processes off when it switches the other one on. Improving your awareness of what gives an idea its potential actively trains your whole brain to be idea conscious. It’s a mindfulness that takes discipline, but the work is self-rewarding and can be accelerated with a few clever tricks and exercises.



SKILL: Learn to communicate ideas faster, farther, deeper.

BENEFIT: Not only can the brain process images twenty times as fast as words, but comprehending those images is much less dependent on fluid intelligence, even for insights and novel concepts. Better still, people remember images much better than words. But wait, it gets even better. When you plant an idea in someone’s mind so fast that they experience the flash of insight you felt when you thought of it, they develop an immediate emotional attachment to the idea. Your idea. It sells itself.



SKILL: Learn the power of a funny insight.

BENEFIT: The brain regions tapped for a serious insight are a subset of those needed for humorous one. In other words, achieving a “haha” takes more brain-power than an “aha.” So, by aiming high, you can even fall a little short and still nail an all-important “aha.” And the laughs you’ll have getting there help your team strengthen relationships and manage stress; maintain the health of creative brain function; improve happiness, resilience, and even ethics; and generally think more clearly and have more integrative thoughts. Huh, so dumb jokes can make you smarter. How’s that for a funny insight!